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International marketing : analysis and strategy /

Onkvisit, Sak

International marketing : analysis and strategy / Sak Onkvisit and John J. Shaw - 2nd, ed. - Columbus, Ohio : Merrill Pub., 1989 - 816 p. : ill. ; 26 cm.

includes bibliographical references and index.

ISBN: 0675205565

LCCN: 88-62354

Subjects--Topical Terms:
Export marketing
Export marketing--Management

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