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International advertising communicating across cultures

Mueller, Barbara

International advertising communicating across cultures Barbara Mueller - Belmont, Ca. Wadsworth Publishing Co. 1996 - 340 p. : ill. ; 23 cm.

ISBN: 0534192785 RM122.25

LCCN: 95-17905

Subjects--Topical Terms:
Advertising
Export marketing
Intercultural communication
Advertising media planning

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International advertising communicating across cultures

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