Integrated marketing /
James, Bertram George Samuel
Integrated marketing / B. G. S. James - Harmondsworth : Penguin, 1972 - viii, 404 p. ; 18 cm.
Bibliography: p. (394-399)
0140214143
Marketing--Management
Integrated marketing / B. G. S. James - Harmondsworth : Penguin, 1972 - viii, 404 p. ; 18 cm.
Bibliography: p. (394-399)
0140214143
Marketing--Management
