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Innovation : leadership strategies for the competitive edge /

Kuczmarski, Thomas D., 1951-

Innovation : leadership strategies for the competitive edge / Thomas D. Kuczmarski. - Chicago : American Marketing Association, 1996. - 210 p. : ill. ; 25 cm.

ISBN: 0844233242 RM110.22

Subjects--Topical Terms:
Creative ability in business.
Organizational change.
New products--Management.

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