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Information campaigns balancing social values and social change

Information campaigns balancing social values and social change editor Charles T. Salmon - Newbury Park Sage Publications 19890803932189 - 306 p. ; 22 cm. - Sage annual reviews of communication research v.18 .

Includes bibliographical references

LCCN: 89-33256

Subjects--Topical Terms:
Publicity
Marketing--Social aspects
Communication--Social aspects

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Information campaigns balancing social values and social change

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