The industrial buying decision : implications for the sales approach in industrial marketing /
Brand, Gordon T.
The industrial buying decision : implications for the sales approach in industrial marketing / by Gordon T. Brand. - Associated Business Programmes; Distributed by Cassell : London, 1972. - 134 p. : illus. ; 25 cm.
Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.
Bibliography: p. 127-128.
0304290785
Industrial procurement.
Marketing--Management.
The industrial buying decision : implications for the sales approach in industrial marketing / by Gordon T. Brand. - Associated Business Programmes; Distributed by Cassell : London, 1972. - 134 p. : illus. ; 25 cm.
Based on research carried out jointly by the Institute of Marketing and Industrial Market Research, ltd.
Bibliography: p. 127-128.
0304290785
Industrial procurement.
Marketing--Management.