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Industrial buying behavior : concepts, issues, and applications /

Moriarty, Rowland T.

Industrial buying behavior : concepts, issues, and applications / Rowland T. Moriarty with editorial assistance by Mel Patrell Furman. - Lexington, Mass : Lexington Books, 1983. - xx, 175 p. : ill. ; 24 cm.

Bibliography: p. 161-170.

ISBN: 066906212X

Subjects--Topical Terms:
Industrial procurement.
Marketing research.

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Industrial buying behavior : concepts, issues, and applications /

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