Industrial advertising and publicity /
Hart, Norman A.
Industrial advertising and publicity / Norman A. Hart. - Associated Business Programmes : London, 1978. - 300 p. : ill. ; 23 cm.
Edition for 1973 published under title: Industrial publicity. 'A Halsted Press book.'
Bibliography : p. 293-295. Includes index.
0852270631
Advertising.
Publicity.
Sales promotion.
Industrial advertising and publicity / Norman A. Hart. - Associated Business Programmes : London, 1978. - 300 p. : ill. ; 23 cm.
Edition for 1973 published under title: Industrial publicity. 'A Halsted Press book.'
Bibliography : p. 293-295. Includes index.
0852270631
Advertising.
Publicity.
Sales promotion.