An analytic approach to marketing decisions /
Dyer, Robert F.
An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman - Englewood Cliffs, N. J. : Prentice-Hall, 1991 - xii, 368 p. : ill. ; 24 cm. + 1 computer disk (5 1/4 in.)
Book is accompanied by one diskette bearing the same call number and available at Bahagian Pengurusan Maklumat
013558826X
89-27451
Marketing--Decision making
An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman - Englewood Cliffs, N. J. : Prentice-Hall, 1991 - xii, 368 p. : ill. ; 24 cm. + 1 computer disk (5 1/4 in.)
Book is accompanied by one diskette bearing the same call number and available at Bahagian Pengurusan Maklumat
013558826X
89-27451
Marketing--Decision making