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Image marketing : using public perceptions to attain business objectives /

Marconi, Joe.

Image marketing : using public perceptions to attain business objectives / Joe Marconi. - Lincolnwood, Ill. : NTC Business Books, 1996. - 232 p. : ill. ; 25 cm.

References : p. 217-222.

ISBN: 0844235040 RM116.03

Subjects--Topical Terms:
Corporate image.
Advocacy advertising.
Public relations.
Mass media and business.

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