The IBM way : insights into the world's most successful marketing organization /
Rodgers, Buck.
The IBM way : insights into the world's most successful marketing organization / Buck Rodgers with Robert L. Shook. - London : Fontana/Collins, 1986. - 254 p. ; 20 cm.
First published by Harper & Row, New York, 1986.
0006374360 RM20.00
Success in business.
Leadership.
Corporate image.
Personnel management.
The IBM way : insights into the world's most successful marketing organization / Buck Rodgers with Robert L. Shook. - London : Fontana/Collins, 1986. - 254 p. ; 20 cm.
First published by Harper & Row, New York, 1986.
0006374360 RM20.00
Success in business.
Leadership.
Corporate image.
Personnel management.