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Analysis for strategic marketing /

Rao, Vithala R.

Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel - Reading, Mass. : Addison-Wesley, 1998 - 514 p. : ill. ; 25 cm.

ISBN: 0321001982 RM204.81

LCCN: 97-3230

Subjects--Topical Terms:
Marketing

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