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How to sell a service : guidelines for effective selling in a service business /

McDonald, Malcolm.

How to sell a service : guidelines for effective selling in a service business / Malcolm H. B. McDonald with John W. Leppard. - 2nd ed. - London : Heinemann Professional, 1988. - 265 p. ; 23 cm.

Includes index.

ISBN: 0434912883

Subjects--Topical Terms:
Selling.
Service industries.

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How to sell a service : guidelines for effective selling in a service business /

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