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How to prepare a marketing plan a guide to reaching the consumer market

Stapleton, John

How to prepare a marketing plan a guide to reaching the consumer market John Stapleton and Michael Thomas - 5th ed. - Aldershot Gower Publishing Co. 1998 - 332 p. : ill. ; 17 cm.

Includes index.

ISBN: 0566077841 RM402.64

LCCN: 97-12473

Subjects--Topical Terms:
Marketing--Management
Marketing--Decision making
Marketing--Planning

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How to prepare a marketing plan a guide to reaching the consumer market

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