How to create effective TV commercials /

Baldwin, Huntley.

How to create effective TV commercials / Huntley Baldwin. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, 1989. - xii, 286 p. : ill. ; 26 cm.

Rev. ed. of: Creating effective TV commercials. 1982.

Includes bibliographical references and index.

0844230316


Television advertising.

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